The Foundry arms The Mill with NUKE

The Mill invest in a global site license of NUKE to execute advanced advertising campaigns.

The Mill’s decision to invest so significantly in NUKE was driven by artist feedback after using NUKE successfully on a number of high-profile advertising campaigns for clients such as Sony, Nokia, Santander, Nintendo, Honda, Nike, Verizon and AT &T. NUKE is now an integral part of The Mill’s workflow and is being increasingly adopted by visual effects and post-production companies in the television advertising market.

Group Technical Director for The Mill, Roy Trosh , comments, “We noticed that over the last 12 months the demand from our artists to use the advanced features of NUKEX was growing daily and we always needed more licences. Entering into a group wide Site license means all departments, whether it be commercials or long form in our London, LA or New York studios can have access any time they want.

"NUKE has become an integral part to our workflow at The Mill, and has been welcomed with open arms by all departments. Having the site license means everyone can have a piece of the pie, and our imagination is not limited by numbers. The ease of use, speed, and the technical prowess of the kit has ignited a new creative energy amongst our artists. Each week we are discovering new ways to achieve things using NUKE, and the recent updates have made the future of NUKE even more exciting for us.”

Santander
Santander 'Bridge'
© Santander. Image courtesy of WCRS & The Mill.

Renowned for creative excellence and quality, The Mill has been creating world-class visual effects for commercials, TV, film and games for over 21 years. Their commitment to NUKE further strengthens NUKE as the tool of choice for compositors in the fast-paced world of commercials compositing.

 
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