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Mercedes teams with The Foundry to create the digital dashboard of the future


The solution, codenamed Project Dash, leverages proven 3D content and digital visualization technology from The Foundry, existing Mercedes solutions and custom software development. Working closely with Mercedes, The Foundry created a fully bespoke solution for real-time UI/UX (user interface/user experience) design.

(The Foundry) understand the artists’ needs and they helped us build a pipeline for artists so that we can stay truly artists.
Joseph Fagan, Sr 3D Artist, Mercedes-Benz R&D North America

With this solution, Mercedes UX designers can explore and iterate faster to refine their designs and achieve the ultimate high-quality consumer experience. Dash bridges the gap between designers, engineers and production, changing the way they communicate and work together, and delivering gains in both creativity and business efficiency. An artist-friendly desktop toolset lets designers model and simulate with ease, in a WYSIWIG context that ensures that the consumer experiences exactly what the designer intends.


While Project Dash is used by Mercedes in the automotive industry, its applicability extends across all products with embedded displays. Anywhere innovative, visually exciting and connected UX is required, Project Dash can help close the gap between traditional product development and fast-moving consumer electronics device cycles.

Working with The Foundry was really awesome. It was a joint venture, a process in co-development.
James Liu, Sr Manager, Mercedes-Benz R&D North America