I worked on creating a series of images for the Galaxy S5 with a few other artists. This project was truly a team effort among David Oldfield (creative director at Lifeproof), Tim Tadder (photographer), and me. The project began with a conference call among the three of us to determine final creative direction, bounce ideas around, and problem-solve final execution. My role in the beginning was helping with creative direction to make sure the imagery matched up with the product’s brand position. Then I began working with Tim on possible ways to shoot elements and props to get the final result that we looked for. Knowing what I could do in CGI and what might be better to capture in camera, we fused the two skill sets together in a seamless process. Once I had the final hero shots from Tim, I created a virtual set in CGI to match the photography and started filling in details with different elements. Some of those were our own shots, some stock photos, and some supplementary CGI renders. Of course, in the end, Photoshop tied everything together to make a pretty killer series of images.
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