Better and faster with MODO
Gene Dupont has been working in computer graphics for more than two decades, and for the last 14 years he's specialized in creating 3D renders for packaging design firms. He began using MODO in 2007 and hasn't looked back. "Since then, I’ve used MODO almost exclusively for creating 3D product illustrations," asserts the 48-year-old San Francisco Bay Area resident. "I keep up-to-date with what other 3D software is capable of, but MODO is the best software for what I do: creating high quality product and packaging images."
With a background in print production himself, Dupont has no trouble working with the Adobe Illustrator files usually provided to him by a designer or production artist from his client, and he's able to easily handle any prep work needed to make the file ready for use in MODO. His established workflow—which was concocted to focus on trimming down the number of steps needed to create a final image—helps automate much of the process, and he spends a lot of his time detailing out master files in both MODO and Adobe Photoshop for expert results.
Dupont has worked with notable clients like Nestlé, Purina, and Blue Diamond Growers to develop packaging renders of their products, such as boxes of ice cream treats, bottles of flavored milk, and cans of nuts or pet food. Why rely on MODO for such work? "Mainly speed," he explains. "In almost every instance, MODO will be faster. Particularly for prospective package designs that haven’t been printed yet."
"Having a virtual photo studio in MODO that is always set up perfectly allows me to make updates and tweaks in a fraction of the time it would take traditionally," he adds. "MODO allows for most of these types of renderings to be created faster and with more precision than traditional photography. It also allows for a production pipeline for creating a multitude of images with consistent results. If a client wants a label on an image altered, I can easily duplicate the previous image exactly. For illustrations, MODO allows me to manipulate perspective and squeeze or expand UV maps and geometry to get exactly what an art director or client wants."